Fact is, your factory only considers zero bids from digital providers. OEMs also require that these vendor sponsors insure the factory program at their own expense. This works great for the factories who get to absolve themselves of any hard cooperative advertising costs. It works great for wet behind the ears startup web jockeys who are seeking a sponsorship that might help them raise money. These scams are typically betting they can sell their hot potato with a factory stamp on it before it overheats. The real sucker in this whole deal is you, the dealer who thinks that factory digital providers are endorsed based on merit. The truth is, your factory is attacking your marketing budget with a giant pile of gagged patsies.
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